Chris Christensen White on White Whitening Shampoo
The world renowned Optic Intensifying treatment that gets the yellow out. Chris Christensen White on White is not your average whitening shampoo; it is a professional-grade color treatment that uses a tiny molecular pigment to neutralize stains without the use of harsh chemicals or bleach.
While other shampoos only clean the surface, White on White goes deeper—eliminating stubborn yellowing and dingy tones to reveal a brilliant, snowy finish. Best of all? It is remarkably versatile, enhancing the lustrous sheen of every coat color from pure whites to deep blacks.
Why Professional Exhibitors & Groomers Choose It
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Neutralizes Stubborn Stains: Targets and removes unwanted yellowing and oxidation that regular cleansing can't touch.
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Optical Brilliance: Acts as an intensifying treatment, making white coats blindingly bright and dark coats incredibly rich and glossy.
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Safe & Gentle: Formulated without bleach, harsh chemicals, or softening agents. It cleanses and brightens while maintaining the natural integrity of the fur.
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Long-Lasting Results: The brightening effect lasts up to 4 weeks and will not rub off on hands, furniture, or clothing.
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Safe for All Colors: Though famous for whites, it safely enhances the vibrancy of all coat types and colors without altering the coat’s natural texture.
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Time-Tested Excellence: A trusted show-ring staple used by professionals to achieve "Best in Show" results.
Features & Benefits
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Versatile Breed Use: Suitable for Scissor Coats, Drop Coats, Double Coats, Setters/Spaniels, Smooth, and Wire Coats.
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Pure Pigment: Contains no lightening agents that damage the hair shaft.
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USA Made: Crafted with high-quality materials trusted by top exhibitors worldwide.
How to Use for Best Results
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Pre-Wash: For the best results, start with Chris Christensen Clean Start Clarifying Shampoo to remove wax and product buildup.
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Apply: Apply White on White directly to the wet coat. DO NOT DILUTE.
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Lather: Work the solution into a rich lather, massaging it thoroughly into the stained or dull areas.
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Wait: Allow the product to remain in the coat for 2 to 10 minutes (depending on the porosity of the hair and the severity of the staining).
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Rinse: Rinse thoroughly with warm water.
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Seal: Follow with After U Bathe Conditioner to seal the hair cuticle, lock in the color, and reduce drying time.
Pro Tip for First Time Users: A strand test is highly recommended in an inconspicuous area of the coat before applying all over to determine the ideal leave-in time for your pet's specific coat type.
Safety First
For external use only. Avoid getting product in your pet's eyes. In case of accidental eye contact, rinse immediately and thoroughly with clean water.
Made in the USA | Trusted by Professionals | Bleach-Free Formula